The current COVID-19 outbreak obliged us all to stay home, and with the social distancing restrictions in place, the gambling houses were one of the first to shut. That caused the web-based betting platforms to get a lot more traffic to the site than usual, meaning that their client base just got a whole lot bigger by the minute.
People being forced to stay at home mainly because of health concerns created an Internet boom. Namely, the internet traffic exploded in all sectors, not just in the online gambling industry.
During the first couple of weeks or even months when people were getting used to the lockdown, the analysis shows the gambling sites’ user registrations drastically rose. At some point, those numbers were counted even in tens of hundreds of users that were registering per day.
Online Gambling Boom in Europe
Europe’s encountered boom in the online gambling sector is related to the so-called “soft” zones, where governments have a lighter duty system – Gibraltar, Malta, the Isle of Man, among others.
Developing virtual tech like virtual reality casinos, e-sports, and VR slots, the goal of the online gambling enterprises is to catch up with the Millennial and Gen Z players. They don’t do things traditionally and go to the old-school physical casinos and betting places but use their gadgets to access those things.
Many countries in Europe saw the latest increases in the online gambling industry as a great opportunity and decided it was time to change their laws and finally make online casinos legal and online gambling the legal right of every adult citizen.
Due to this unexpected popularity increase of online gambling sites and mobile gambling apps, many of the industry’s giants have seen the need to increase their marketing activities and created some special promotions to attract new players and keep the old ones happy, like extraordinary signup bonuses and rewards, as well as additional tournaments.
Online Gambling vs. Land-Based
Although land-based gambling clubs still have the old magic and charm, people went there for the experience and played with real people; nowadays, things have changed. The pandemic had its part in the popularization of online gambling, but the merits do not belong only to COVID-19.
Namely, with the fast way of living, people don’t have that much time left to spend it in land-based casinos, but they decided it suits them more if they stayed in and played from the comfort of their home.
The convenience virtual casinos offer might be the main reason why a player decides to play exclusively online. As much as the play in the real casinos can be enjoyable and exciting, there are moments when you don’t have the time to enjoy such luxury, or like it’s happening now, there is a global pandemic, and there are social distancing regulations in place.
For those new to casino gambling and the ones interested in learning new games, the best learning method worth considering would be through online gambling sites. If a first-timer casino player places their first bet in a land-based casino, the odds of him winding up and losing a great deal of money while learning the game is incredibly high compared to learning the game online.
Some casino sites will even allow players to play the free and accessible version of the game with no bets and stakes just so the player can learn to play as much as possible before playing the actual game and lose the least possible money in the process.
If you’re one of the players interested in promotions and gifts, an online casino would be your logical choice over a land-based one. Nobody’s saying that plain old land-based casinos don’t do promotions, only that their promotions are not as frequent as the ones online casinos do.
While the number of games available in real-life casinos can depend on the physical space available to the casino, in online gambling sites, there are no restrictions like this. That’s why online casinos will often have a greater number of games you can choose from, especially new online casino types that have emerged recently..
Tactics That the Online Gambling Sites Use to Gain More Customers
The mobile app development for the casino market isn’t anything new. However, many of the casino-owning companies are heavily investing in AI. The ultimate goal is that AI will help the personalization process for each user will be much easier than it is now.
Moreover, the technology can analyze each user’s preference, saving the user time looking for a suitable game. AI can solve many issues the online gaming industry is dealing with, like gaming frauds and customized support.
Many online casino sites offer free-to-play games, known as freemium. The casino’s benefit from these freemiums is that the user will give constructive advice on how the game can be bettered, i.e., if any feature can be added, to make the game more appealing to the gamblers.